Xiaomi to Increase its Operations in India, Will Begin Domestic Production
If you live in India and you have bought a smartphone recently, chances are that it was made by Xiaomi. The Chinese company has enjoyed huge success especially in India, where the strategy of releasing decent device with affordable prices has obviously paid off.
And now it seems that Xiaomi is ready to take its business to the next level. A recent story ran by the Bloomberg publication informs us that the company will begin production in the country, most likely within two years.
Hugo Barra, Xiaomi’s Vice President, said that they are already speaking with primary manufacturer Foxconn, to produce smartphones in India and Brazil. Barra said that production in Brazil could start sooner, with India slated to welcome’s Xiaomi’s entry in by 2017.
Barra also mentioned that Xiaomi had sold over half a million smartphone in India since its entry in July, adding the following: “we’re shipping absurd quantities into India. We went from shipping 50,000 a week into India to 200,000.”
Xiaomi has announced this week the Redmi Note and Redmi Note 4G for Indian consumers. And already Counterpoint Research’s Neil Shah analyst says that it is the bestselling smartphone for the company in the third-quarter. Redmi Note could sell in as much as 1 million units his quarter, which would help Xiaomi enter the top-five smartphone vendor rankings in India.
Xiaomi had initially planned to expand its operations to 10 new markets this year but it has shifted its focus to just five, with India and Indonesia at the top of the list, followed by consumers in Brazil, Russia, Thailand, Mexico and Turkey who will have to wait a bit longer.
But it seems that Xiaomi has set even greater targets for its. CEO Lei Jun recently said that he wants the company the become the world’s biggest smartphone maker in the next 5 to 10 years. And even they are still regarded by mine as the Chinese Apple, I think that Apple itself should consider them as a real threat.