BlackBerry CEO Talks About Classic Q20 Release, but Will it Sell?

BlackBerry is fighting hard to remain relevant not only to enterprise clients, but also to regular consumers. And the company tries to achieve this by releasing devices that it thinks will impress.

Such was the case with the BlackBerry Passport, that has been received with mixed reception so far. And now John Chen, Blackberry’s CEO, is speaking about the upcoming BlackBerry Classic Q20, but we really wonder if QWERTY smartphones will still appeal to consumers.

The company wants to promote the BlackBerry Classic as ‘the ultimate communications tool’, with a central place for all your messages, most likely referring to BlackBerry Hub; to improved navigation buttons and a ‘physical keyboard that has no rival’.

John Chen describes the BlackBerry Classic as ‘classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day’. However, we wonder what will consumers say. Is there really market for a QWERTY-smartphones that doesn’t have top-notch specs or it’s just a niche product?

The smartphone is aimed for a release by December, this year, information that was revealed during the MIT Enterprise Forum in Hong Kong. Of course, at the moment, we don’t know its pricing, but if it’s above the $300 mark, then I personally think it’s going to be a flop.

blackberry classic release

As for its specs, the device is said to feature a 3.5 inch square screen with a 1,440 x 1,440 pixels screen resolution and a 582 ppi pixel density. The smartphone is said to feature a dual core processor at 1.5 GHz with a 2GB RAM, and a 2,525 mAh battery. It will also come with support for NFC and 4G LTE and most likely will be running Blackberry 10.3 OS.

But there could be some features that will make the new Blackberry Classic an interesting proposal for some, such as the fact that it is believed to be the thinnest handset Blackberry has ever made, with the following dimensions – 130 x 72 x 9mm. Stereo speakers and external nano-SIM or microSD card slots are also said to be made available, as well.

BlackBerry also spoke a great deal about innovation, so let’s hope that there will be more surprises with this device than all the information we already know.

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