ASUS, Lenovo Plan to Release Chromebooks to Take on Cheap Windows Laptops

Google is no longer considered a minor player in the hardware business, as the company is marching forward strongly with its Chrome OS idea. Microsoft has ignored them for quite a good while, but it seems that Chromebooks are slowly, but surely gaining market share.

More and more OEMs have started releasing Chromebook devices on the market and now it seems that Asus and Lenovo are the next big names said to join the party.

A recent article from DigiTimes says that Lenovo and Asustek are expected to release Chromebooks using Rockchip chips inside in the first half of 2015 at the latest. The report goes on to mention that new Chromebooks will be priced at around $149. If so, then this will represent a ‘new low’ for the notebook market and will put tremendous pressure on Microsoft.

asus lenovo chromebook

Digitimes’s Research division estimates that Lenovo will also release a 11.6-inch Chromebook, which will become available in the market as early as the end of 2014 or in the first half of 2015 at the latest. Asus is said to be building a similar 11.6-inch Chromebook with an expected release in 2015.

Digitimes Research says that both Lenovo’s and ASUS’s 11.6-inch Chromebooks will be priced at $149. This is actuyally 25% lower than the C720 from Acer, which is still the cheapest Chromebook at a price of $199.

Microsoft tries to respond to increasing pressure from Chromebooks and cheap Android tablets with making Windows free for small screen devices. But it seems that Redmond will have to make it free for screens bigger than 10 inch, as well.

Personally, I like the Chromebook approach a lot, and I think it’s perfectly suitable not just for education purpose, but also for those working online and for freelancers.

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