Windows Phone 8.1 Now Accounts for More Than Half of all Windows Phone Usage
It seems that Microsoft’s Windows Phone 8.1 has finally broke the 50% marketshare threshold of all Windows Phone usage. Many are complaining about Android’s fragmentation problems and even Apple has trouble with iOS 8, but let’s now forget about Windows Phone 8.1.
The information comes from analytics company AdDuplex, which has shared its Windows Phone statistics report for November, 2014. The report is based on data collected from 5,005 Windows Phone apps, but it should provide some realistic insights.
While Windows Phone 8.1 accounted for more than 50 percent of all Windows Phone usage in November, Windows Phone 8 still controls 33.5 percent of the Windows Phone base. Windows Phone 7 still holds around 15.7% of the entire WP market.
However, more and more carriers will update devices that were initially sold with an earlier version of the Windows Phone platform, so the share of WP8 and WP7 will decline drastically in the coming months.
A worrying figure is that 95 percent of the market belongs to Microsoft. For the health of the ecosystem, Windows Phone needs badly more OEMs to join the race. And while there have been announced new partners, it seems that sales have not been significant until now.
A big game changer could be the upcoming Windows 10 operating system, which is said to come with a unified platform across laptops, tablets and phones, as well. Also, Microsoft said that there will be a unified Windows Store, as well, which could help with the diversity of apps.
But fighting against Android will be extremely tough, especially that there are so many affordable Android devices with quite decent specs. So, yeah, it’s going to be one hell of a fight.