Nexus 5X and Nexus 6P Update Lifecycle Extended by Google in Ingenious Marketing Scheme

Every Google-made device is guaranteed to receive three years of monthly security patches. This means that a device will be kept up to date from the moment its available for purchase in the Google Store until its removed from there. However, it seems like for some unknown reason, Google is making an exception for Nexus 5X and Nexus 6P.

Nexus 5X and Nexus 6P Lifecycle Extended

These two Nexus branded smartphones have proven to be quite troublesome for Google. The Android parent is not keeping a secret the fact that it wants to get rid of Nexus 5X and Nexus 6P. However, things are not going according to Google’s plan.

Nexus 5X and Nexus 6P have a loyal following that isn’t ready to give up their daily drivers and to switch to one of Google’s more expensive Pixel smartphone. Even though the Nexus brand is officially dead, Google has decided to provide Nexus 5X and Nexus 6P with two months of additional security updates. This means that November marks the end of Nexus 5X and Nexus 6P’s update lifecycle.

Google Motives

Even though Google didn’t officially state anything about the extended security patch updates for Nexus 5X and Nexus 6P, many people believe that the only reason why Google is doing this is because it wants the Nexus fan base to buy a new Pixel 2. As everyone already knows, Pixel 2 and Pixel 2 XL will be available for purchase starting November which coincides with the same time that Nexus 5X and Nexus 6P will run out of updates.

Marketing Scheme

If this does prove to be a marketing scheme, we must give it to Google for being quite ingenious. The only thing that we can do right now is to wait and see if Google’s plan works out and Nexus fans give up their device in exchange for a Pixel 2.

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