iPad 2 is the MOST POPULAR Model Prior to the Release of Late 2014 New iPads
The iPad Air 2 and the next-generation iPad Mini are said to be announced tonight, but while many of you are looking forward to the launch event, here’s an interesting fact to think about.
According to a recent statistic coming from analytics firm Fiksu, the iPad 2 is still the most popular model, having a share of 27%. To remind you – the iPad 2 was released back in March, 2011.
Thus, as we can see, the iPad 2, which is a three-and-a-half year old device, still has more than a quarter of the combined iPad share. This is a worrying fact for Apple, and it shows clearly that consumers aren’t switching to newer models.
As you can see in the above table, last year’s iPad Air only commands a share of 14.8%. Here’s the usage shares in the decreasing order:
- iPad 2 – 27%
- iPad Mini – 21.1%
- iPad 4 – 16.6%
- iPad Air – 14.8%
- iPad 3 – 11.3%
- iPad Mini Retina – 5.3%
- iPad – 3.9%
So, if this report is anything to go by, then it’s really worrying for Apple. Together, the iPad 2 and the iPad Mini have a share of almost 50%, while the iPad Mini Retina model is just slightly ahead of the original iPad.
This is one of the reasons why iPad sales are decreasing – consumers don’t perceive new models as featuring must-have options and specs, thus, they decide to stick with older devices.
Apple has been rumored to introduce at some point the iPad Pro with a 12.9 inch size in order to boost sales. It also faces the sales cannibalization problem between the 5.5 inch iPhone 6 Plus and the 7.9-inch iPad Mini.
Will Apple manage to resist to overall decreasing iPad sales or it will have to accept its fate?