Sony Xperia Z1 Hands-on Review: Xceeding Xpectations? [Quick Hands-On]
The new Sony Xperia Z1 is the world’s first smartphone to boast a 20.7 megapixel camera, and is part of the Japanese manufacturer’s latest attempt to build up its standing in the mobile arena.
In fact, Sony is already betting that the Xperia Z1 will help propel it to number three in the smartphone market, which would see it leaping from seventh position past rivals LG and Lenovo.
During the launch of the handset in Berlin last week Dennis Van Schie, Sony’s mobile communications sales chief, said: “Our ambition is to become a top three player. We are, right now, enjoying fantastic momentum in the markets where we play. We are breaking into the US; we are building momentum in China.”
And, it seems the phone maker is already off to a good start. As well as a wealth of positive reviews from industry commentators, it’s recently been announced the Xperia Z1 is heading to all major network carriers, including Vodafone, EE and Orange mobile.
Sony is certainly pulling out all the stops to differentiate itself from its competitors and it is hoped the Xperia Z1, which will also be available on a range of mobile phone contracts, is enough to increase the firm’s global market share.
Key features of the Sony Xperia Z1
5-inch full HD display
20.7 megapixel camera
Android Jelly Bean operating system
2.2GHz quad-core processor
Water and dust proof
The manufacturer, which is also the brains behind Bravia televisions and PlayStation game consoles, is certainly playing to its strengths with image sensors in its latest smartphone. Packing such advanced mobile technology into a fully water and dust proof shell will no doubt prove to be an appealing proposition for potential consumers willing to splash out that little bit more.
As well as taking the wraps off the Xperia Z1, Sony also introduced the mobile world to its new range of accessories, including the Smartwatch 2, Smart Imaging Stand and Cybershot QX attachable camera lenses.
By expanding the Xperia Z1’s camera capabilities Sony is clearly trying to meet the demand from users wanting to instantly snap and share pictures on the move. Schie added: “While many of our competitors are struggling for their survival, we are turning around; we are delivering according to plan. For us, the growth mode is there, also in the high-end segment.”
Since the launch of the Xperia Z earlier this year the company has continued to take big steps forward to bring users handsets that are unlike anything else currently on sale.
The Xperia Z is selling well in 60 countries around the world and it is hoped the Xperia Z1 will emulate and build on this success.
Speaking at the launch event Kazuo Hirai, Sony’s CEO, said: “The Xperia Z1 is truly a watershed moment in Sony’s history”. To see if you think the Xperia Z1 has got what it takes to bolster Sony’s presence in the smartphone race even further, check out our hands-on video review below.
This guest post was written by Sarah Hazelwood of Phones 4u, the mobile upgrade experts.