Google Predicts India to add 200 million Internet Users in Next Two Years
In an interview recent interview with WSJ, Google’s country head in India, Rajan Anandan said that Google expects Indian to reach at least 300 million internet users by 2014. Currently, the numbers stand at 100 million but the it is expected to grow mainly because of the new telecom operators who have invested in high-speed wireless infrastructure (hinting the recent impact of 3G and then not so far 4G connectivity) and smartphones become cheaper.
Surprisingly, even without all the new technological advancements India is the third largest Internet market by users, after China and US, with only 8 percent of its entire population wired in. But the search giant also predicts that with the increase in users, making money from online advertisements would be much difficult and the new regulations from the Indian government can be a big hurdle.
Nonetheless the search giant is definitely very interested in India as they finally announced their YouTube Partner Program for Indian video creators. Additionally, India accounts for over 63 million unique visitors every month, it has over 23 million YouTube users and the new Google+ social network from the search giant has the highest number of users from India.