Fitbit Wants to Win Over the Smartwatch Market with Ionic
Fitbit is one of the first companies to get involved with wearable technology. As its name implies, the company has been mainly focused on fitness trackers. In fact, Fitbit revolutionized the fitness tracker industry with its amazing devices. However, time has come for Fitbit to delve into the smartwatch business. Even though other companies such as Apple and Samsung have been meddling with smartwatches for these past few years, Fitbit still has a high chance of conquering the market because its brand is worldwide recognizable.
Ionic is Fitbit’s first true smartwatch and it will cost $299.5 when it launches in October. Right from the start we can notice that the price is quite expensive, especially when put in comparison with Apple Watch Series 1 which costs $269. Although, Ionic is still cheaper than the Apple Watch Series 2. Nonetheless, let’s take a look at what Ionic has to offer and see if it stands a chance against the likes of Apple and Samsung.
Fitbit recently revealed that Ionic is built out of a special aluminum case. Using this material is a great choice from Fitbit’s part since aluminum is very light and durable at the same time. Furthermore, the smartwatch will feature antennas for Bluetooth, Wi-Fi and GPS. Also, worth mentioning is that Ionic’s back case uses an angled, tapered design that makes it easier for back sensors to take information from the owner’s wrist. Last but not least, Ionic will ship with a curved spherical glass lens display.
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