Ouya to Expand in China With Xiaomi’s Help
The console gaming market is a challenging one, with PlayStation and Xbox leading almost unrivaled. However, Ouya, the gaming console aimed at the indie industry, thinks it has a chance for itself.
The US-based video game company Ouya looks to extend its boundaries to Asia and for that, the company has apparently engaged in a partnership with the smartphone maker Xiaomi. Thus, Ouya looks to make its debut in China, as it seems that the company hasn’t had the kind of success it was hoping to achieve in the US.
The partnership between the 2 companies sees Ouya launch its games for Xiaomi’s streaming boxes and smart TVs. The Chinese company is one of the leading smartphone vendors in the world and among the leaders in the domestic market. Now, it looks to get further visibility with this new partnership that will see Ouya games on MiTV and MiBox units. Here’s what Ouya Chief Executive Julie Uhrman said:
“For the likes of Xiaomi’s MiTV, its set-top boxes and other Android set-top boxes that are entering the market, this could be a turning point..in bringing great content and developers to gamers and into a region that they have never had access to before. The whole industry is still in a very early development stage. There is an opportunity for both”
Ouya will get a dedicated channel on Xiaomi devices that will allow for gamers to shop and download a selection of indie games. Ouya began selling a $99 Android gaming console last year but sales haven’t turned out to be great. Thus, with this new partnership, the company hopes it can get exposure in Asian countries.
What do you think – does Ouya stand a chance or gamers aren’t really that interested in indie games? Leave your comment below and let us know what you think of this.