Android to be more accessible in India and China
Even today, majority of the mobile phone market in India and China is ruled by Nokia. Now Google has revealed plans to push the Android OS deeper into India and China and is exploring ways for developers to make more money from applications, increasing the competition with Apple and Nokia.
Google plans to attract developers to Android OS by offering tools which will help them sell subscriptions, virtual goods and other items from within the applications or by using the mobile phone, Andy Rubin, vice-president of engineering at Google, said in an interview.
However, the biggest problem here is that the Android is not yet much accessible in India and many high powered Android devices are yet to debut in the country. India has a really huge amount of mobile phone subscribers and also acts as a brilliant market for new manufacturers. Google aims to put Android OS on low priced devices manufactured by Huawei technologies and LG Electronics in parts of Asia and Europe. This is a really brilliant move and I believe this will make the Android reach more people.
Google wants the Android OS to reach as much as mobile devices it can to create new opportunities to sell advertising, the main revenue source for Google. According to a research firm the mobile ad market will grow to $13.5 billion in 2013 from less than $1 billion last year.
Source: Business Week