By 2020, AMD Will Significantly Improve Laptop Battery Life with Redesigned Chips

We all have to face poor battery life on our laptops, and even what the latest versions have to offer doesn’t seem to be enough. But AMD is well aware of that and it’s looking to solve the problem over the course of the next six years, by increasing the energy efficiency of its accelerated processing unit designs 25 times by 2020.

AMD’s Mark Papermaster has recently made the announcement last week, saying the following:

“Creating differentiated low-power products is a key element of our business strategy, with an attending relentless focus on energy efficiency”

He also added:

“Through APU architectural enhancements and intelligent power efficient techniques, our customers can expect to see us dramatically improve the energy efficiency of our processors during the next several years. Setting a goal to improve the energy efficiency of our processors 25 times by 2020 is a measure of our commitment and confidence in our approach.”

By improving its core PC chip design to be 25 times more energy-efficient over the next six years, AMD hopes to obtain a laptop battery life of up to 50 hours on idle time. The company will reduce its chip size, will work on restructuring the transistors and will develop new memory technologies, solid-state drives and software improvements for achieving energy-efficient improvements on both its x86 and ARM architecture chips.

Dr. Jonathan Koomey, research fellow at the Steyer-Taylor Center for Energy Policy and Finance at Stanford University, said the following with regards to what AMD is trying to achieve:

“The energy efficiency of information technology has improved at a rapid pace since the beginning of the computer age, and innovations in semiconductor technologies continue to open up new possibilities for higher efficiency”.

The researcher also added:

“AMD has steadily improved the energy efficiency of its mobile processors, having achieved greater than a 10-fold improvement over the last six years in typical-use energy efficiency. AMD’s focus on improving typical power efficiency will likely yield significant consumer benefits substantially improving real-world battery life and performance for mobile devices”

The professor also made an important remark with regards to the company’s plans on improving the energy efficiency:

“AMD’s technology plans show every promise of yielding about a 25-fold improvement in typical-use energy efficiency for mobile devices over the next six years, a pace that substantially exceeds historical rates of growth in peak output energy efficiency”

For the big goal that AMD has set for itself, the company will make use of active real-time power management and optimisation technologies, new advances in its Heterogeneous System Architecture (HSA), inter-frame power-gating, per-part adaptive voltage, voltage islands, and highly-integrated chip designs.

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