Nexus 5X and Nexus 6P Revival is Inevitable
Even though Google is a veteran in the smartphone industry, this last year the Android parent decided to purse its own career. Traditionally, Google teamed up with different hardware manufacturers such as Huawei, Motorola and LG in order to create some of the best Android powered smartphones ever made. However, things have taken a drastic turn last year. Google parted ways with Huawei and created the Pixel smartphone lineup on its own.
The Pixel lineup represents the best that Google has to offer and this means that both Pixel and Pixel XL have been packed with cutting edge technology. Worth mentioning is that both smartphones are known for featuring the best rear camera ever made which surpasses even Samsung’s dual-pixel cameras.
While it might like Google is generating huge profits as a result of going on its own path, this is not entirely true. Even though Pixel and Pixel XL are selling well in North America, we cannot say the same about Europe and Asia. What’s happening is that the Pixel brand is still quite new and it doesn’t have the necessary recognition.
Unlike the Pixel brand, Google has established the Nexus name as a powerhouse in the smartphone industry. This is one of the reasons why older smartphones such as Nexus 5X and Nexus 6P are selling so well to this day. In addition, their lower prices in comparison with Pixel and Pixel XL are also helping. With that being said, it’s pretty clear why Google might be looking to revive the Nexus brand.
Global Recognition and Affordable Prices
As previously mentioned, the Pixel smartphones are quite expensive in comparison with the likes of Nexus 6P. In fact, Pixel XL amounts up to $1000 in foreign countries such as Asia as a result of inflation and different economy. Just think about it, who would want to spend $1000 on a smartphone? No one.
Revamping Nexus 5X and Nexus 6P and launching them only in foreign regions will be the smartest move that Google can make. This way, Google will generate huge profits from Nexus 5X and Nexus 6P’s success while not hindering Pixel and Pixel XL’s sales percentages at all.