Nokia Offcially Announces Its Feelings for Windows Phone 7
Nokia fans, it is official. The Finnish mobile phone manufacturer has finally announced its strategic partnership with Microsoft. The company is all prepared to make that shift and use the expertise of Microsoft’s mobile platform to create a new global mobile ecosystem. We are happy that finally Nokia is alive once again. Nokia will adopt Microsoft’s Windows Phone and the companies will collaborate on marketing, search, maps and development.
Stephen Elop, President and CEO of Nokia said;
“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience, Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivaled global reach and scale. It’s now a three-horse race.”
This indeed is great news for Nokia fans and we are very confident that this will bring the company back into the picture and place it against the other growing manufacturers like Motorola, HTC, Samsung and so on who have adopted Google’s Android and enjoyed the taste of sweet success, while even Apple and iOS will feel this effect. As for Microsoft, it sure is going to give their platform the upheaval it required as Nokia has been a globally dominant and trusted manufacturer for a very long period.
Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem
Companies plan to combine assets and develop innovative mobile products on an unprecedented scale.
LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivaled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.
- Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
- Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
- Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
- Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
- Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
- Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivaled global reach and scale. It’s now a three-horse race.”
“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale.The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”
Please visit www.nokia.com/press for press materials.