RIM Announces BBM Mobile Gifting Platform [MWC 2011]
On Monday, Research In Motion announced a new services to spice up its popular BlackBerry messenger platform which is called the BBM Mobile Gifting Platform. This new feature will allow carriers to enable mobile gifting to the subscribers using BlackBerry phones.
To brief it out, postpaid and prepaid subscribers will be able to use BBM gifting to pay for airtime, applications and other carrier services for other they wish to gift. It will have carried billing so it will directly reflect on your account. It will be integrated in the BlackBerry App World and users will also be able to make requests, similar to creating a wish list so the ones who really like you can gift it to you.
The service is not confirmed for a launch outside the US markets but we have high hopes considering the worldwide usage of BBM is quite high.
Full Press Release:
RIM Announces Plans to Provide Carriers with New BBM Mobile Gifting Platform
New mobile gifting platform will integrate with BlackBerry App World and carrier billing systems to allow BlackBerry subscribers to instantly gift airtime, apps and other carrier services from one subscriber to another using BBM
Mobile World Congress, Barcelona, Spain – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced plans for an innovative mobile gifting platform for carriers that will allow one authorized BlackBerry® subscriber to use their post-paid or pre-paid account to conveniently, securely and instantly approve and pay for airtime, apps or other carrier services requested by another BlackBerry subscriber.
The innovative BBM mobile gifting platform will integrate with BlackBerry App World™ and carrier billing systems and allow the gifting requests and approvals to be handled directly between the BlackBerry subscribers using BBM™ (BlackBerry® Messenger) with transactions that are secure, authenticated and non-repudiable. The platform will also allow carriers to more easily sell airtime to BlackBerry prepaid subscribers (for the subscriber’s own use).
“RIM is committed to aligning with carrier business models to deliver innovative and relevant mobile commerce solutions,” said Jim Balsillie, Co-CEO at RIM. “There will be many usage scenarios and circumstances that can be accommodated through the BBM mobile gifting platform around the world, but the easiest for many people to readily envision and appreciate is the simplified act of a parent approving their child’s request for additional airtime minutes or an app purchase with a single click using BBM.”
The introduction of such convenient and tightly integrated services based on the BBM mobile gifting platform will enhance mobile commerce and enable carriers to provide unique value to their customers. BlackBerry subscribers will be able to buy or gift airtime, apps and other carrier services and charge the purchases to their existing postpaid or prepaid account, or alternatively pay for the purchases through various other payment methods.